Your business profile

The Knowledge tab: what you sell, who you sell it to, your tone, and what the agent should never say.

Every pitch the agent writes starts from what it knows about you. That knowledge lives in the Knowledge tab, and getting it right is the difference between a pitch that sounds like you and one that sounds like a bot.

Where it lives#

Open Settings > Knowledge. Its own description says it plainly: "Everything the agent reads before writing anything." The agent reads this before it writes a single email.

What to fill in#

  • Your name, Business name, and Website. The website is also what Results tracks, so use the real one.
  • LinkedIn and X / Twitter, so pitches can reference a real person.
  • Competitors, in the Competitors card, so the agent knows who not to pitch and how you differ.
  • Everything else the agent should know, a free-form box for your offer, your audience, your tone, and your hard rules. The manager also appends to this box as you chat, so it grows over time.

You can press Research my company or Research me to have the agent draft parts of this from your site and profiles, then edit what it finds.

What a strong profile looks like#

Be concrete about the offer, the audience, the angle, and the limits.

Tip: aim for specifics a stranger could act on. "We sell X to Y, they care about Z, link us to this page, here is our angle, never say the following."

A strong "everything else" entry reads like this:

  • What you sell: "GenLink is an AI agent that earns high-authority backlinks from a plain-English brief."
  • Who it is for: "Founders and SEO leads at B2B software companies who need off-page authority but have no time for manual outreach."
  • Angle for links: "We publish original benchmarks on AI search visibility that marketing and SEO blogs cite."
  • Tone: "Plain, direct, no hype. Short sentences. Speak the reader's language."
  • Never say: "Do not promise rankings or guarantee results. Do not claim customers or numbers we do not have. Do not pitch direct competitors."

A weak profile, and why it fails#

Warning: a vague profile produces vague pitches that editors ignore.

A weak entry reads like this: "We are a great SaaS tool that helps businesses grow. Please get us links." It gives the agent no audience, no angle, and no voice, so every pitch sounds generic and interchangeable. Editors can smell a mass pitch, and generic outreach is what gets marked as spam.

How this ends up inside every pitch#

When the agent writes a pitch for a site, it combines three things: your Knowledge, the agent's own Email copy examples, and what it knows about that specific site. Your profile is the raw material for the offer and the voice; the site details make it personal. Add a few of your own great emails in the agent's Email copy section to teach the exact style you want. The agent learns the style, it does not copy the examples.

Keep this tab current. When your offer, audience, or rules change, update Knowledge first, and every pitch after that reflects it.